Sandwich Gen – finding time to thrive

First coined in the 1980s to describe adults ‘sandwiched’ between a dependent child and an adult relative requiring care, this group now represents a major part of the UK population, with almost four million people in the sandwich generation1. Undoubtedly a consequence of an ageing population and delayed parenthood, a growing number of people are left sacrificing their time, wellbeing and finances in order to care for those around them.


A fundamental problem facing this generation is that the dual challenge of caring for younger and older relatives can leave them unbelievably time poor. It has become a way of life for this group to focus on surviving rather than thriving. Indeed, research suggests nearly half of this group devote under 35 minutes a day to themselves.


Although it may seem unnatural for the sandwiched to think about their own needs, it is vital they do so. To secure financial stability, diligent planning is essential. Make retirement provision a top priority. Seeking sound professional advice and developing an effective financial plan is arguably more important for the sandwich generation than any other group.

1Aviva/YouGov, March 2019

A pension is a long-term investment. The fund value may fluctuate and can go down. Your eventual income may depend on the size of the fund at retirement, future interest rates and tax legislation.